The authors examine the factors that influence the customers’ choices of retail outlets of “neighborhood store” format. They have given special attention to analysis of key factors such as product range, product quality, service level, store layout convenience, and also the availability of parking lots. Since the production quality and service in these stores are at approximately the same level the authors have demonstrated the sharpening of competition between companies of Zelenograd retail market.
Keywords: retail trade; marketing research; consumer services market; service business; “neighborhood store” format; store selection criteria; convenience store; FMCG market.
References
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- “Issledovanie Nielsen: Faktory vybora prodovol’stvennogo magazina potrebitelyami” (Nielsen Research: Factors of Customers’ Choice of Food Store). Retail.ru. Ruk. proekta N. Markova, red. O. Krykova. 12 Dec. 2007. Web. 25 July 2018. <https://www.retail.ru/news/25045/>.
https://doi.org/10.24151/2409-1073-2018-3-19-31