The authors did analyze the information society conceptions, considering IT penetration as complicated and contradictory process specific to modern civilization. They have noted that main trends in global change were most evident in information-cultural links. The authors did point out the necessity of social reality genesis study in direct conjunction with separate person’s and the entire social medium’s information culture formation. They have tried to bridge a gap in understanding of problem under study.
Keywords: social medium; information; IT penetration; information society; information culture; social reality.
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