In the 2nd half of the twentieth century was the role of the image of political leader who became the most effective way of working with the mass consciousness. The image of Western politicians multiplies independent press and numerous opposition. The image of the leader, promoted communication in a closed space, on the contrary, polished and emasculated biased press.
The mechanism of formation and promotion of the image the political leader of the Western political systems
Written by D. A. Yakushin