The authors consider the problem of effective sales network formation on the basis of achieving a balance of convenience between all participants. They put significant emphasis on conceptual approach and on principles of reshaping of new products sales based upon innovation marketing in order to achieve synergetic effect at market members’ group function. The authors substantiate the idea of sales networks effectiveness dependence on marketing novations elaboration on the stages of new product promotion in accordance with its lifecycle stages.
Keywords: innovation marketing; sales network; reshaping; synergetic effect.
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