Article reveals the essence of Human centered design — a new design concept whose philosophy and methodology are focused on universal values and characteristics of human psychology and perception. A person and his needs become a starting point for research, search for ideas and development of innovations in a digital society. The principles of Human centered design are based on interdisciplinary research and study the human life cycle in interaction with the environment and the information structure. Such studies not only serve the development of innovation, but also contribute to a creative ontological understanding of the real and virtual worlds, where design plays a special role.
Keywords: design philosophy, relational design theory, HCD methodology, user interface design, virtual reality, UX/UI design
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