The author analyzes post-industrial society development trends in the aspect of personality’s creative realization, considering the increase of knowledge role in productive work as a cause that removes the expropriation of employee’s or worker’s personality from their ownership of the production. The author has stated that in post-industrial society the concept of creation as personality’s socially useful self-realization is substituted by the concept of creativity as personality’s external self-expression, with negation of social norms, which leads to consideration of social development’s present stage as crisis of modern civilization.
Keywords: post-industrial society; personality; activity; creation; creativity; civilization.
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