The author analyzes the main aspects of organizing digital communications for B2B companies in social networks, identifies the features of business communications for B2B, considers the popular platforms of social networks, reveals their capabilities, characteristics and methods of promotion. The specific implementation of online communications for B2B is determined by the example of PR famous companies. The author concludes that PR in social networks can bring real benefits to B2B business.
Keywords: digital business communications; PR, B2B segment; social networks; Instagram, Vkontakte, brand, target audience, content, General Electric, IBM, Rosatom.
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