The British and American approaches to classifying market segments of creative industries are considered. An overview of the implementation of state programs aimed at studying the impact of creative industries in the EU countries is given. Trends are highlighted and the complexity of the development of the creative economy sectors today is confirmed. It is concluded that it is necessary to use economic modeling mechanisms, namely digitalization, in order to maintain competitive positions. It is proved that the creative economy not only opens up progressive business models, creates additional jobs and increases the GDP of countries where this sector is based on innovative technologies, but also improves the quality of life of people through the development of art, design and media industries, as well as the preservation of historical and cultural heritage.
Keywords: creative economy, creative industries, creative class, cultural heritage, art, media, functional creativity, innovative business.
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