The article is devoted to the evolution of scientific research important in the development of the science of communication that remains unrecognized as an independen and has a sectoral character as a scientific direction. The authors have carried out analysis to verify the possibility of communicativistics’ transformation into an independent scientific discipline, communicology, by creating a universal scientific platform: a metaparadigm of communication. The analysis has shown that neither of the classical concepts nor their synthesis can claim for such universality. Therefore, the authors did suppose that communicology still has a long way to go before it comes into being.
Keywords: communication; social communication; communicativistics; communicology; metaparadigm.
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https://doi.org/10.24151/2409-1073-2018-2-132-140