The modern macro- and microeconomic factors affecting the formation of marketing theory and practice
marketing concepts in Russia are analyzed. The main attention is paid to differences in the development of
marketing concepts in different periods of the last century and at the present time, associated with the evolution of market relations in the context of globalization and post-industrial development of the global and Russian economy. The uneven character of theory of market relations and trade processes development in Russia, due to wars, revolutions and specific political ideologies, is shown. Russian scientists’ and practitioners’ serious contribution to the development of the global economics, including marketing as one of its subdisciplines, is noted.
Keywords: modern marketing concepts; marketing theory formation factors; Russian economy.
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