The author develops historical perspective of human economic interests’ interrelation and exposes the ways of their balance in society’s economic life advancement. The author compares ethical and economic conception of USA and Russia in terms of people’s business and economic activity motivation, and then shows its meaning for building the methodological foundation of human relationship in business. The author also analyzes the specificity of business culture formation in Russia giving particular emphasis on consumer society person’s worldview and on basic values determining modern labor relations, and finally discusses the role of Russian youth as social resource of economic development.

Keywords: economic interest; business culture; labor activity motivation; ethical and economic conceptions; consumer society; common good; situational ethics; economic man; individualism.

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