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Tour Agency Effectiveness Improvement in Tour Product Promotion

Written by G. E. Vyshenkov

It is shown that eff ectiveness of activity can be achieved by production and fi nancial results. The result of the tour agency activity aimed at promotion of a tour product depends on such components as detailed analysis of the enterprise functioning using the index system of its eff ectiveness; professionalism and quality of employees’ work ensured by systematic in-service training; use of information technologies and specifi c marketing tools and mechanisms.

Keywords: effectiveness of activity; results rating; tour product promotion; employees training; information technologies; marketing researches.

References

  1. Soboleva E. A., Sobolev I. I. Finansovo-ekonomicheskii analiz deyatel’nosti turfi rmy (Financial and Economic Analysis of Tour Agency Activity), 2-e izd., pererab. i dop., M., Finansy i statistika, 2006, 109 p.
  2. Kvartal’nov V. A. Turizm (Tourism), M., Finansy i statistika, 2004, 315 p., il.
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