The authors noted the role of electronic industry and microelectronics, as its main direction, in the formation of the element base of key industries providing innovative development of the economy. They have given a description of the state of the Russian and global electronics markets. They did a comparative analysis of the macro factors affecting the production activities of domestic enterprises of microelectronics. The authors have concluded that the impact of political, legal and economic factors of the environment is a priority.
Keywords: electronic industry; microelectronics; macro environment; market; competition; marketing tool; STEP analysis.
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