The author considers advertisement as a result of a specific human activity, advertising, which endows history with a whole body of sources still not attributed and not profoundly studied. The author exposes the historiography of studying advertisement in periodical literature as a primary source since 1911. The author proves that advertisement belongs to the mass source type. The author has showcased the applicability and significance of the advertisement complex as a primary source in creating the basis for a great body of national history studies considering both foreign and national advertisement.

Keywords: advertisement as historical source; advertising history; foreign advertising history.

References

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