The authors have presented scientific and methodological basis for a new direction in the theory and practice of PR and applied psychology: aerospace PR psychology. They did examine the problem and prospects of this direction. Authors did emphasize the idea of the need to use psychological knowledge and psychological methods in solving PR psychology problems and tasks. They have shown the legitimacy of psycho-acmeological approach use for these problems’ consideration, describing the psychological specificity and content of PR as a special kind of administrative activity in the sphere of aviation and cosmonautics.

Keywords: public relations; PR; image; aerospace PR; aerospace PR psychology; psychological object.

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https://doi.org/10.24151/2409-1073-2018-1-140-147