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Modeling Trust Relationships of the Insurer to the External Environment

Written by K. F. Kovalchuk, V. A. Nikitenko, A. M. Revyakin

The specifics of a trust relationship between the insurance company and the external environment are
considered. The level of insurance specialists’ trust to political, economic, social and technological macroenvironment of the insurance company is investigated. To assess trust in a hierarchical fuzzy inference system, confidence intervals were generated based on the Edelman Barometer study. The results of modeling studies are given.
Keywords: trust relationship; insurer; fuzzy inference; external environment.

References

  1. Wang Pei-Zhuang. Fuzzy Sets: Theory and Applications, Guang Zhou University, Shanghai, Shanghai Science and Technology Publishing Co., 1983, 188 p.
  2. Shtovba S. D. Obespechenie tochnosti i prozrachnosti nechetkoi modeli Mamdani pri obuchenii po eksperimental’nym dannym (Assurance of Mamdani Fuzzy Model’s Accuracy and Transparency while Learning by Observational Data), Problemy upravleniya i informatiki, 2007, No. 4, pp. 102—114.
  3. Cacuci D. G. Sensitivity and Uncertainty Analysis, Vol. 1: Theory, Boca Raton, London, New York, Chapman & Hall/CRC, 2003, 285 p.
  4. Mel’nik Ya. Reiting nadezhnosti strakhovykh kompanii (Insurance Companies Credit Rating), Reitingovoe agentstvo “Kredit-Reiting” [Elektronnyi resurs], URL:
    http://www.credit-rating.ua/ru/about-rating/purpose/12448/ (data obrashcheniya: 15.02.2014), Nazv. s ekrana.
  5. Reiting strakhovykh kompanii Ukrainy (Ukraine’s Insurance Companies Rating), Forinshurer, zhurnal pro strakhovanie i perestrakhovanie [Elektronnyi resurs], URL: http://forinsurer.com/ratings/nonlife/ (data obrashcheniya: 27.02.2015), Nazv. s ekrana.
  6. Strakhovoi reiting “Insurance TOP”: Reiting strakhovykh kompanii Ukrainy (The “Insurance TOP” Insurance Rating: Ukraine’s Insurance Companies Rating) [Elektronnyi resurs], UNII “Prava i ekonomicheskikh issledovanii”, Cop. 2003—2013, URL: http://insurancetop.com/ (data obrashcheniya: 15.02.2014). Nazv. s ekrana.
  7. Edelman Trust Barometer Archive, Edelman: World’s largest public relations firm [Web source], URL: http://www.edelman.com/insights/intellectual-property/edelman-trust-barometer-archive/ (accessed: 10.05.2014), Title from the screen.
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