Philosophic aspects of net technologies usage and the reflection of emerging risks associated with it are
considered. The author studies the influence of such notions as social networks, Internet, and virtual reality
on the formation of personality and interpersonal communication in the modern network society. The influence
of the global network, Internet, on the material and spiritual culture of man is described in detail. On
the example of the “smart mobs” phenomenon and formation of the “digital human” is shown an increasing
virtualization of social relations and consciousness of people, which leads to a number of global issues that
require philosophical understanding.
Keywords: network society; Internet; social networks; interpersonal communication; virtual reality;
risks.
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