The authors consider various scientists’ attitude towards understanding of the concept of globalization. They analyze the globalization’s main sociocultural features determining its connection with the informatization. The authors have revealed the significance of information and communication technologies as civilization development tools, have classified sociocultural functions of mass media and have investigated motives of student youth audience addressing to the mass media channels. They did attempt to find out whether mass-media communications satisfy the students’ information requests.
Keywords: globalization; mass media functions; student youth; information needs and interests.
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https://doi.org/10.24151/2409-1073-2018-2-147-153