The author considers the essential concepts of imagology: image, personal brand, self image, selfpresentation and self-advertisement, examining the factors that influence their formation. The author did put forward and disclose the problem of correlation between content of these concepts. Based on analysis of their distinctive cues as scientific-practical categories the author fulfills main task of her paper: to create prerequisites for these concepts’ precise use in academic writings and practice. For this purpose the author has observed the possibilities to apply processes denoted by these concepts in various reality situations.
Keywords: image; personal brand; self image; presentation; self-feed; self-presentation; relationship between concepts.
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