The authors considered new ideas and innovations development problems taking into account the so-called valley of death influencing these processes. They did analyze the industrial entity, coaching and time arrow concepts. The innovation and investment projects organization and realization were presented step by step. The authors have studied the causes of resistance to industry innovations and have proposed one of ways to overcome it by building up some temporary creative teams going between corporate CEOs and industrial entity staff.
Keywords: industrial entity; upgrading; valley of death; time arrow; coaching; creative team as new ideas and innovations conduct.
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