The article reveals the features of a domain name as a business asset of the modern enterprise. It is devoted to the current problem of the economic development of domestic entrepreneurship — the organization of effective business management in the Internet. The authors highlight the key characteristics of the domain name that affect the company’s success. The main functions of domain name management are considered. The principles of using a domain name as the part of the set of enterprise individualization tools have been proposed.
Main functions of managing the domain name as a business asset
Written by L. I. Lukicheva, E. V. Egorycheva, A. D. Egorychev
Keywords: Domain name, individualization tools, enterprise business asset, business management, Internet addressing.
References
- Bondareva O. Use of a trademark in a domain name, domain name disputes. EZYBrand: patentnyye i tovarnyye znaki = Patentnoye byuro EzyBrand = EZYBrand: Patent and Trademarks = EzyBrand Patent Bureau [Web]. (In Russian). Available at: https://ezybrand.ru/blog/ispolzovanie-tovarnogo-znaka-v-domennom-imeni-spory-po-domennym-imenam/ (accessed: 18.05.2022).
- Budagova M. M. Cybersquatting as a kind of unfair use of the domain name. Vestnik RGGU. Seriya: Ekonomika. Upravleniye. Pravo = RGGU Bulletin. Series: Economics. Management. Law, 2013, no. 19 (120), pp. 162—167. (In Russian).
- Verzhbitsky A. Maneuvers in the zone .ru: how to earn on domain names. forbes.ru: setevoye izdaniye = forbes.ru: network publication. (In Russian). Available at: https://www.forbes.ru/biznes/346311- manevry-v-zone-ru-kak-zarabatyvat-na-domennyhimenah (accessed: 18.05.2022).
- Civil Code of the Russian Federation: Part 4 of 18.12.2006 no. 230-FZ. Konsul’tantPlyus: nadezhnaya pravovaya podderzhka = ConsultantPlus: reliable legal support [Web]. (In Russian). Available at: http://www.consultant.ru/document/cons_doc_LA W_64629/ (accessed: 18.05.2022).
- Gross-Dneprov P. Why Nissan does not own the domain nissan.com. vc.ru — biznes, tekhnologii, idei, modeli rosta, startapy = vc.ru — business, technology, ideas, growth models, startups [Web]. (In Russian). Available at: https://vc.ru/legal/68367-pochemu-nissan-ne-vladeet-domenom-nissan-com (accessed: 18.05.2022).
- Zaynakaev V. Intellectual business assets: how to protect the rights to a domain name. RBK Pro: ser-vis dlya rukovoditeley, spetsialistov i investorov = RBC Pro: service for managers, specialists and investors [Web]. Lemchik, Krupskiy i partnery = Lemchik, Krupsky and partners. (In Russian). Available at: https://pro.rbc.ru/demo/5f0e9dd09a794759c37d697 b (accessed: 18.05.2022).
- Irina K. What domain zone to choose. Timeweb [Web]. (In Russian). Available at: https://timeweb.com/ru/community/articles/kakuyu -domennuyu-zonu-vybrat (accessed: 18.05.2022).
- Coordination Center for TLD .RU / .РФ for domains .RU / .RF: the national registry (administrator) of the .RU and .РФ domains [Web]. Services. (In Russian). Available at: https://cctld.ru/service/ (accessed: 18.05.2022).
- Methodology of market value assessment of domain names of the second level in .RU and .RF toplevel domains on the secondary domain name market. Coordination Center for TLD .RU / .РФ for domains .RU / .RF: the national registry (administrator) of the .RU and .РФ domains [Web]. (In Russian). Available at: https://app.cctld.ru/KC_buklet_2020.pdf (accessed: 18.05.2022).
- Miroshkina E. The owner of the trademark blocked other people’s domains with his name. Tin’koff Zhurnal: zhurnal pro vashi den’gi = Tinkoff Journal: magazine about your money [Web]. Sudebnaya praktika: izumitel’nyye istorii rossiyskikh sudov = Judicial practice: amazing stories of Russian courts. (In Russian). Available at: https://journal.tinkoff.ru/omg/otdai-domen/ (accessed: 18.05.2022).
- Pavlova M. S., Sukhanov K. A. Legislative regime of the domain name and category of domain disputes in the legislation and judicial practice of the Russian Federation. Biznes. Obshhestvo. Vlast’ = Business. Society. Power, 2018, no. 1 (27), pp. 243—254. (In Russian).
- Plyasunova O. Trademarks: fantasy and descriptive. Zuykov and partners [Web]. (In Russian). Available at: https://zuykov.com/ru/about/articles/tovarnye-znakifantazijnye-i-opisatelnye/ (accessed: 18.05.2022).
- Russian Statutory Accounting “Accounting of Intangible Assets” = PBU 14 / 2007. Approved by the Order of Russian Ministry of Finance dated Dec. 2007, no. 153n, with amendments as of 25 Oct. 2010, no. 132n, no. 186n dated 24 Dec. 2010 no. 186n, from May 16, 2016, no. 64n. Ministry of Finance of Russian Federation: official website. (In Russian). Available at: https://minfin.gov.ru/ru/document/?id_4=114735- polozheniya_po_bukhgalterskomu_uchetu_uchet_ne materialnykh_aktivov_pbu_142007 (accessed: 21.07.2022).
- Get information from Business Registers (USRLE / USRIE) in electronic form. Federal Tax Service of Russia [Official site]. Get information from Business Registers (USRLE / USRIE). (In Russian). Available at: https://egrul.nalog.ru/index.html (accessed: 18.05.2022).
- Renewing a domain. Registratsiya domenov RF / RU u akkreditovannogo registratora domenov | Nedorogoy khosting i deshevyye domeny | REG.RU = Registration of domains RF / RU with an accredited registrar of domains | Cheap hosting and cheap domains | REG.RU [Web]. (In Russian). Available at: https://www.reg.ru/domain/service/renewal (accessed: 18.05.2022).
- Uzdyaeva U. D. Domain name as a digital asset. Voprosy rossiyskoy yustitsii: elektronnyy nauchnyy zhurnal = Issues of Russian justice: electronic scientific journal, 2021, no. 15, pp. 860—869. (In Russian). Available at: http://injust-journal.ru/wpcontent/uploads/2021/11/15_vypusk_VRYu-1.pdf (accessed: 18.05.2022).
- Federal Law of 27.07.2006 no. 149-FZ (ed. 30.12.2021) “About information, information technologies and information protection”. Konsul’tantPlyus: nadezhnaya pravovaya podderzhka = ConsultantPlus: reliable legal support [Web]. (In Russian). Available at: http://www.consultant.ru/document/cons_doc_LAW _61798/c5051782233acca771e9adb35b47d3fb82c9ff1 c/ (accessed: 19.07.2022).
- Whois-service — Information about a domain/verification of a domain. Registratsiya domenov RF / RU u akkreditovannogo registratora domenov | Nedorogoy khosting i deshevyye domeny | REG.RU = Registration of domains RF / RU by an accredited registrar of domains | Cheap hosting and cheap domains | REG.RU [Web]. (In Russian). Available at: https://www.reg.ru/whois/ (accessed: 18.05.2022).