The article has been devoted to the philosophical study of social stereotypes in the context of the manipulation of mass consciousness. The substantial and structural aspects of the social stereotype have been analyzed. The emphasis has been placed on the fact that stereotyping is determined by the cognitive sphere of the psyche and is directly related to socialization, in the process of which the person assimilates certain models of thinking and behavior, thereby simplifying cognitive mechanisms. It has been concluded that the stereotype is an important element of the socio-cultural sphere of society, which largely determines the development of social processes. The process of stereotyping in itself is natural and not manipulative in nature, but it often becomes the basis for various manipulative influences in connection with globalization and the development of new methods of communication based on information technology.
Keywords: mass consciousness; social consciousness; stereotype; manipulation; worldview.
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